Challenge
Many current glasses wearers/patients requiring vision correction have never considered contacts due to fears, myths, or overall lack of knowledge about them; however, actually touching the contact lenses can dispel these barriers.
Many current glasses wearers/patients requiring vision correction have never considered contacts due to fears, myths, or overall lack of knowledge about them; however, actually touching the contact lenses can dispel these barriers.
Campaign
"Touch Me" brought real people who have never tried contact lenses in studio to talk about their expectations and assumptions of what contacts are like – and then we surprised them with how soft and flexible contact lenses actually are, debunking their own myths and fears and translating the A-HA moment for consumers at home.
Results
What started as a single video for just the U.S. market quickly blossomed into a full-blown global production, adapting the campaign and filming in Brazil, England, and China.
"Touch Me" brought real people who have never tried contact lenses in studio to talk about their expectations and assumptions of what contacts are like – and then we surprised them with how soft and flexible contact lenses actually are, debunking their own myths and fears and translating the A-HA moment for consumers at home.
Results
What started as a single video for just the U.S. market quickly blossomed into a full-blown global production, adapting the campaign and filming in Brazil, England, and China.
Creative Director