Challenge
Bud Light challenged us to deliver 500K entries to 2015's Whatever, USA, a 5x increase year-over-year.
Bud Light challenged us to deliver 500K entries to 2015's Whatever, USA, a 5x increase year-over-year.
Creative
We developed and launched the first-ever video ad unit on Tinder's platform with videos that mirrored the app's native experience, a UGC-style photography, and swiping animation.
We developed and launched the first-ever video ad unit on Tinder's platform with videos that mirrored the app's native experience, a UGC-style photography, and swiping animation.
Results
Our creative garnered over 1.4 million entries (280% more than the brand's KPI).
Our creative garnered over 1.4 million entries (280% more than the brand's KPI).
Awards
Winner, Digiday Video Awards, 2015
Winner, Digiday Video Awards, 2015
Best Video Ad Tech Innovation
Associate Creative Director
With the Digiday Video award trophy after we won for Best Video Ad Tech Innovation for our Bud Light Whatever, USA campaign.