Challenge
The brand needed help introducing Michelob Ultra to new global markets as a credible symbol of living a balanced active & social lifestyle.
Campaign
Step Up to the Ultra Life.
We produced a digital toolkit for multiple markets through a shadow shoot, swapping in different talent and product for every scene.
Step Up to the Ultra Life.
We produced a digital toolkit for multiple markets through a shadow shoot, swapping in different talent and product for every scene.
Results
The global markets decided to further utilize our digital content as television spots, out of home, and print ads.
The global markets decided to further utilize our digital content as television spots, out of home, and print ads.
Creative Director
