Challenge
After dismal brand lift results for years, the brand team was certain Facebook as a channel didn't work for them. With one last chance to prove otherwise, the digital lead called us to produce a test on a limited budget in less than two weeks.
After dismal brand lift results for years, the brand team was certain Facebook as a channel didn't work for them. With one last chance to prove otherwise, the digital lead called us to produce a test on a limited budget in less than two weeks.
Campaign
Our "Pep Talks" content sought to transform Listerine from a passive (and occasional) part of an oral care routine to a deliberate choice to rinse as a daily affirmation in our consumer's lifestyle. We concepted, scripted, and shot eight videos for this test in two weeks.
Our "Pep Talks" content sought to transform Listerine from a passive (and occasional) part of an oral care routine to a deliberate choice to rinse as a daily affirmation in our consumer's lifestyle. We concepted, scripted, and shot eight videos for this test in two weeks.
Results
Our creative drove a 20pt lift.
Our creative drove a 20pt lift.
Creative Director