Challenge
Launching its first Super Bowl spot around the theme of food porn, the two-year-old brand desired to make a cultural splash with their target ”BRO” audience.
Launching its first Super Bowl spot around the theme of food porn, the two-year-old brand desired to make a cultural splash with their target ”BRO” audience.
Campaign
DEVOUR turns food porn into real porn by launching 1-83-FOOD-PORN,
a food porn hotline devoted to satiating our "BRO" target's aural pleasure.
DEVOUR turns food porn into real porn by launching 1-83-FOOD-PORN,
a food porn hotline devoted to satiating our "BRO" target's aural pleasure.
Leaning into the nostalgia of 900 numbers and commercials from the 1990s, 1-83-FOOD-PORN offered six different chef operators to take listeners through the sensorial experience of eating DEVOUR.
Results
The phones rang off the hook with people calling in from all over the country.
The love for our operators spawned Shelly to live calling the Super Bowl and doing custom messages to fans.
The phones rang off the hook with people calling in from all over the country.
The love for our operators spawned Shelly to live calling the Super Bowl and doing custom messages to fans.
Creative Director