Challenge
To celebrate Stan Lee at the Extraordinary: Stan Lee Tribute, FILA crafted very rare pairs of its signature sneaker as an homage to his personal style and characters from the Marvel Universe. The brand asked us to create a hero film and supporting content to be shown on stage during the live event as they were presenting the one-of-a-kind sneaker to the legend.
To celebrate Stan Lee at the Extraordinary: Stan Lee Tribute, FILA crafted very rare pairs of its signature sneaker as an homage to his personal style and characters from the Marvel Universe. The brand asked us to create a hero film and supporting content to be shown on stage during the live event as they were presenting the one-of-a-kind sneaker to the legend.
Campaign
An original icon is all about the essential details. Nuff Said.
Our hero video juxtaposed Stan's creative process of writing and drawing his iconic characters with FILA's process of designing its iconic sneaker for him.
Our supporting content comprised of stills and short form videos teased and revealed the sneakers themselves.
An original icon is all about the essential details. Nuff Said.
Our hero video juxtaposed Stan's creative process of writing and drawing his iconic characters with FILA's process of designing its iconic sneaker for him.
Our supporting content comprised of stills and short form videos teased and revealed the sneakers themselves.
Results
Our content drove FILA's tribute to be the top stories on HYPEBEAST and Highsnobiety.
Our content drove FILA's tribute to be the top stories on HYPEBEAST and Highsnobiety.
Creative Director
