Challenge
Johnson's Baby entered the premium baby product market with a brand new line inspired by rituals and ingredients cherished by mothers around the world.
Johnson's Baby entered the premium baby product market with a brand new line inspired by rituals and ingredients cherished by mothers around the world.
Campaign
Petite Planet becomes every mother's network of information, inspiration, product, and community.
We developed and produced a content ecosystem of hundreds of video, immersive, and still assets for the global markets to deploy across social, digital, and e-commerce.
Petite Planet becomes every mother's network of information, inspiration, product, and community.
We developed and produced a content ecosystem of hundreds of video, immersive, and still assets for the global markets to deploy across social, digital, and e-commerce.
Results
The global markets decided to further utilize our content as television spots and print ads.
The global markets decided to further utilize our content as television spots and print ads.
Creative Director
Our Hero Anthem is a celebration of the discovery that comes with being a mother—
and the story of how Petite Planet has discovered the best for Mom and Baby.
and the story of how Petite Planet has discovered the best for Mom and Baby.
Our How-To content offers an immersive user-driven experience via Stories (Instagram, Facebook, and Weibo) while layering in brand, ingredient, and ritual story elements.
(These videos showcase the full experience, which users would be able to control by tapping along).
(These videos showcase the full experience, which users would be able to control by tapping along).