Challenge
Develop creative ideas reviving TRIDENT's “Paid in Layers” messaging and propose opportunities to amplify its partnership with FUSE tv.
Develop creative ideas reviving TRIDENT's “Paid in Layers” messaging and propose opportunities to amplify its partnership with FUSE tv.
Creative
#PayMeInLayers
We disrupted traditional TV commercials by developing the first ever :06 Vine and :15 Instagram videos specifically tailored for broadcast by partnering with two of the most popular Vine and Instagram Influencers.
#PayMeInLayers
We disrupted traditional TV commercials by developing the first ever :06 Vine and :15 Instagram videos specifically tailored for broadcast by partnering with two of the most popular Vine and Instagram Influencers.
Results
Senior Copywriter