Challenge
Tasked with launching Lime-A-Rita’s new peach flavor, we decided to lean in to all things peach.
Tasked with launching Lime-A-Rita’s new peach flavor, we decided to lean in to all things peach.
Campaign
Introducing EmojiYourPeach.com, a simple digital experience empowering fans to hyper-customize their very own peach emoji and proudly share it with the world.
Introducing EmojiYourPeach.com, a simple digital experience empowering fans to hyper-customize their very own peach emoji and proudly share it with the world.
Results
More than 342,000 total microsite visits (🍑🎉.ws).
16,500 passed the restricted age gate and created 12,500 emojis in a two week period.
77% of all who passed the age gate created and shared an emoji.
More than 342,000 total microsite visits (🍑🎉.ws).
16,500 passed the restricted age gate and created 12,500 emojis in a two week period.
77% of all who passed the age gate created and shared an emoji.
Creative Director
Besides the microsite, we partnered with SnapChat to create an in-platform experience where fans could customize their very own peach emoji within the app and then use the customized peach emoji within their chats. We ran Snap Ads between Stories and on Snapchat’s Discovery channel, prompting users to swipe up.
Leveraging an existing LAR OOH buy, we designed and launched posters and murals in over 1500 locations around New York City, Chicago, and Atlanta to further promote the experience. These wild postings included CTAs to the micro-site experience as well as a Snapcode to take fans there instantly.