Challenge
MLS partnered with us to run an awareness-focused campaign on Facebook, Instagram, Snapchat, and Youtube to encourage people to tune in for the 2016 MLS Cup.
MLS partnered with us to run an awareness-focused campaign on Facebook, Instagram, Snapchat, and Youtube to encourage people to tune in for the 2016 MLS Cup.
Campaign
After testing different types of creative, we developed hundreds of short-form videos optimized for mobile and targeted to fans of the contenders and broader soccer and sports fans.
After testing different types of creative, we developed hundreds of short-form videos optimized for mobile and targeted to fans of the contenders and broader soccer and sports fans.
Results
A Facebook brand lift study of our campaign revealed a 31-point lift in ad recall, a 22-point lift in awareness of the 2016 MLS Cup, and an impressive 24-point lift in intent to watch the Cup.
A Facebook brand lift study of our campaign revealed a 31-point lift in ad recall, a 22-point lift in awareness of the 2016 MLS Cup, and an impressive 24-point lift in intent to watch the Cup.
Creative Director